Buying a new car is exciting. You want to shop now as soon as possible and get the best deal, and you want to feel confident when you’re making your purchase. However, it may be difficult to know how car dealerships are selling cars.
The Customer’s Perception of Car Dealerships
Car dealerships have a tough job. They have to sell cars. And they often have to deal with buyers who believe that the customer is always right. When dealing with customers, car dealerships can use psychological tactics to try and convince buyers that buying from them is the best choice.
For example, you’re about to buy a car. The salesperson offers you a deal that seems too good to be true—a price that is below market value for the car in question. You may still decide to take the offer because it’s too good of a deal not to take advantage of, but your gut might tell you something different about this situation: “Perhaps, these car folks are trying to trick me.”
This gut feeling is just one example of how sellers will sometimes use psychological tactics on potential buyers in order to persuade them into buying from them. So next time you go shopping for a new car, keep an eye out for these types of tactics and avoid being taken advantage of by a savvy seller!
What Can You Do if You Find Out a Dealer is Lying?
If you find out a dealership is lying, there are some things you can do.
The first step is to get your credit report. This will help you understand the complete financial picture of the dealership and reveal any unpaid debts or negative credit items on your report that would impact your buying decision. If you have good credit, this will give you a good indication of whether the dealership is trying to charge an extra fee to sell your car.
Next, ask for sales figures from the last year that were not reported by the dealer. These figures show how many cars were sold during those months and what their asking price was per month. The figures also give a good indication of how much profit the dealership made with each sale.