How Businesses Use Video Games

business-video games

4 Billion People

This is the number of people around the world who play video games on a regular basis. Big Game Streamer is a veteran entertainer who broadcasts video game adventures online daily and is charismatic and talented at the same time attracting thousands of people.

Esports has surprised millions of people and prices have risen to about $ 1 million. It’s probably only a matter of time before the digital realm is rediscovered at the Olympics.

Gamescom

The world’s largest video game fair is about how companies in the unrealistic sector should deal with megatrend games. The average age ranges from 30 to 40 years, and the gender distribution is the same for different income groups.

Games are part of everyday life  – Advertising shouldn’t be overlooked

The corona pandemic acts like a catalyst here, as it is everywhere. Suddenly, real-world teams come together in a colorful digital world, rather than a sober video conference.

Games are just entertainment, even an escape from everyday life. You log in, meet friends, watch movies, just hang out. Titles such as Fortnite, Animal Crossing, and Roblox are the best place to sell CSGO skins, as they already have their own currency and economic system, as well as games and social networks. Of course, don’t miss the ads.

Luxury Brands in the Country of Cute Video Games

Some current examples: Mercedes, in collaboration with video game developer Media Molecule, has released a gaming experience called Dreams and Mercedes-Benz. It covers future topics such as artificial intelligence and its impact on society.

With this, the Group promises to “explore and create new ways to research, create and create future visions that will serve the next generation around the world.” And, of course, express yourself as positively as possible. Developers don’t hate working with brands either. Tami Bhaumik, Vice President of Marketing at Roblox, said.

Video Games in other brands

However, some partnerships between advertising and video game licensed companies are better suited than others. Expert Warren has seen some examples of brands participating in games just to promote them in video games. However, according to Warren, the target audience is still critical.

For example, it is logically difficult to place a subtle advertisement for cosmetics in a game with a medieval fantasy setting. “All brands should be included in video games, but not all video games work for all brands,” Warren concludes.

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