At some point, artificial intelligence or AI, voice search engine optimization and data-driven marketing seems to be an ambitious concept back then. But today, you’d be seeing a bunch of industries that are actually taking advantage of these concepts and lead the way for top trends in digital marketing. In fact, some of these have been used in Minecraft survival servers to make it more efficient.

Leading Trends in Digital Marketing

In the next paragraphs, you are going to learn about the different digital marketing trends that are taking the internet and marketing world by storm.

AI-Powered Optimization

AI is basically the technology behind various services which include chatbots, content creation as well as search engine. And since the start of Covid-19 pandemic, AI becomes even more powerful and used by countless more businesses and industries.

According to survey of over a thousand companies based in the US, 52 percent accelerated its AI adoption plans. This isn’t much of a surprise as it provides plenty of benefits like:

• Better customer service experience
• Improved decision-making strategies
• Innovating services and products
• Achieving cost savings
• Boost productivity and;
• Operate with more efficiency

Programmatic Advertising

This is basically a process of utilizing AI in automating ad buying. By being able to remove humans in the process, it allows companies to receive more cost-effective and more reliable solutions into their needs.

Conversational Marketing

With all the chatbots put in place by different businesses, it shows that the future of marketing is here and making it more conversational than talking to a robot. Consumers want it in such a way and thus, brands responded accordingly. When consumers have inquiries, the majority of them want to have immediate and human-like answers.

The beauty with conversational marketing is that, it is facilitating personal as well as instant connection between customers and marketers. In comparison to conventional strategies, this type of marketing is accessible to various channels which enable brands to meet consumers onto their terms from devices, time schedule and platforms that fit customer requirements.

Chatbots

Chatbots are leveraging on AI technology in order to deliver automated human-like messages to its web visitors in real-time.