Backlinks and SEO go hand in hand. One simply can’t stand on its own without leaning on each other. Well basically you could but, it’s unstable. Given the reason, every discussion regarding SEO almost always include backlinks and vice versa.

But what exactly is the reason why these two are critical to rank on Google and other search engines around today? Let’s try to find it out.

Getting Your Way around the Vastness of Internet

First of all, Google is using backlinks in finding new pages. A straightforward explanation here is, they are how Google spiders and robots in locating new pages. Similar to how we use maps to navigate through cities or anywhere we wanted to be, Google spiders are relying on backlinks to locate, crawl and then, index the pages on your site.

Try to think about it this way, it’s easier for you to find new cities and get around it if it is connected to other cities. However, a small city sitting in the midst of nowhere may take you a while and that’s even if you were able to find it. What this mean is, having plenty of backlinks in your website can give you higher chances of being found and ranked quickly by search engines.

Due to the reason that backlink serves as the internet navigation tool of Google and other search engines, putting a bunch of them in your page will bolster whatever SEO strategy you are working on.

If done right, then it will likely take you around 4 to 6 months.

Preferably, you must take time to know how it works and use backlink checker tools to know where you stand.

Boosting Your Credibility

Say for example that a car manufacturer has backlink profile but has now inbound links from car news sites and automotive blogs, would you think that they would easily look credible? It’s hard to believe right? If other sites in the same industry are linking back to their content, then it is safe to say that they are sharing something valuable and informative.

Yet, if the manufacturer fills their backlink profile from food stores and pet blogs, then it will generate an opposite effect. This will make Google think twice if the car manufacturer site is an authoritative source in its industry? That alone will cost you your website’s ranking.

Just a friendly reminder, Google is using backlinks in determining your presence and reputation online.