Instagram for E-Commerce: How To Use It
More people now are working from home and spending more time online.
Internet use sharply surged when the coronavirus epidemic first broke out. While this growth has started to slow down, some social media sites, such as Instagram, are anticipated to experience “a more prolonged surge.”
The good news is that Instagram is the ideal platform for showcasing your eCommerce products and increasing sales, which is fantastic for anyone who runs an online store. And right now is the best possible opportunity to begin marketing to the platform’s highly engaged users.
Using Instagram for eCommerce
Ready to start your company’s Instagram account? According to köpa Instagram följare, there are more than 1 billion active users on Instagram each month, 63% of whom log in at least once daily, and 200 million of whom visit at least one business profile each day.
Those are some remarkable statistics.
Facebook used to be a fantastic medium for brands and natural engagement. not as much these days. However, this cannot be true with Instagram. On the image- and video-forward platform, brands and enterprises may excel for themselves, and we hope you can as well.
Creating an Instagram business account:
Before, everyone had a straightforward, personal Instagram presence. They didn’t have any fancy features and allowed you to have a brief bio at the top of your profile before your feed. How times have changed, oh my.
Instagram introduced business profiles in 2016, which gave eCommerce and online retailers a whole new range of options.
Creating a Perfect Instagram Profile:
Now that you have your account set up, let’s make it look good so that it will attract followers and consumers. You’ll need to start by writing a fantastic bio.
Tips for your Instagram profile image:
Your Instagram profile picture should be easily recognizable. The majority of organizations will use their logo or logomark (which is simply your logo without any of the words generally accompanying it); there is no use in selecting an image that can be mistaken for another business or account.
How to take the best Instagram pictures, videos, and stories
Lighting is crucial.
The challenge with natural lighting is that you cannot regulate it. Direct sunlight could seem like a good idea, but there’s a chance that it will give your pictures harsh shadows. To set your images, try to select a spot in your house or office that has excellent natural lighting.
Backgrounds for pictures
Don’t let your products be overshadowed by crowded, distracting backgrounds! Try making a background out of white (or solid-colored) foam board from your neighborhood arts and crafts store, or buy some seamless photo backdrop paper.
There should be some uniformity in your photos. Your images will look more unified if you use the same photography equipment (it can be as easy as utilizing the same smartphone camera and settings each time), the same backgrounds for styled photos, comparable lighting effects, and similar photography tools.
Improve Your Instagram Videos and Stories
Films that you post to your main Instagram feed can be anything from three to sixty seconds long, and you can also publish Instagram Stories videos that are only fifteen seconds long. Make sure the video has a narrative arc if you’re going to use it.