New Designer About the Future of the Jill Thunder Brand

Designer Jill Sander from Italy, Milan and Germany knows that the shortest distance between two points is a straight line. She founded a world-renowned brand like

Jil Sander bags and provided quality services. The brand is known for its efficient modern style and perfect customization. But the, often referred to as “minimalism,” prefers to call it “pure.”

After several changes, the founder’s third departure, the Jil Sander brand was reopened in 2013 by Luke and Lucie Meier. One of the designers (Lucy) is from the legendary Paris Haute Couture brand Dior, who is the intermittent creative director of Raf Simons and Maria Grazia Chiuri. Former chief designer of the street brand Supreme in New York.

But the two ignored the contrast. “In many cases, we actually come from the same perspectives and feelings. The assessment of objects and design languages ​​is more consistent than people think. We process and review the level of detail and events from Supreme to Dior and develop a project. The same piece thing.”   

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However, the new creative director admits that his job is not just about designing clothes. Luke said, “It should be a 360-degree approach because all aspects of the business must be considered.” “We don’t want to come in. People desire to correct each and every thing. We evaluated what is happening and what we can do. We want to make all aspects and enrich.” 

The idea of ​​a pause is to be interested in “before” and “after”, and the way to reflect this idea is to make a movie with Wim Wenders. The film tells a series of photos taken by Mario Sorrento at the UNESCO World Heritage Site in Mallorca. This photo was posted on social media and printed on 10 unisex T-shirts. Photographer Larry Fink also has a series of behind-the-scenes stories known for social stories.

“There is a lot of experience with this brand. After making all possible decisions, it was decided to adopt a “global impact” strategy. “

According to Bettari, some of the most important business elements such as e-commerce and social media need to start when miles arrive. “Calendar is about defining and building a calendar so that the development process can cover all the values ​​we discuss. “I talked a lot about purity, but behind it, people paid a lot of attention to the way shapes and objects are made. This pays attention to detail and form is organization. ”







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